Management

Image of Clifford Hudson
Clifford Hudson has spent the last 32 years of his career at Sonic Corp., an Oklahoma City-based, publicly-held company that owns, operates and franchises SONIC Drive-In restaurants (NASDAQ: SONC). Today, he is chairman of the board and chief executive officer of this public company with 3,500 franchised and company-operated drive-in restaurants. 
 
Hudson was named chairman of Sonic Corp. in January 2000, and has been chief executive officer (CEO) of Sonic Corp. since April 1995. Prior to that time, he served the company in a variety of capacities, including general counsel, chief financial officer and chief operating officer.
 
During Hudson’s tenure as CEO of SONIC, systemwide sales have grown from $880 million to $4 billion. The company’s enterprise value (the public value of its common stock plus debt) has grown from approximately $200 million to more than $1.5 billion.
 
Hudson has been affiliated with many nonprofit and community activities. He served as chairman of the board of directors of the Securities Investor Protection Corporation (SIPC), a presidential appointment, from 1994-2001.  He served as chairman of the Oklahoma City School Board from 2001-2008, a position created in 2000 as part of a $530 million turnaround of a 40,000 student, inner-city Oklahoma City Public School system. He currently serves as trustee of the Ford Foundation (New York) and is a past chairman of the board of the National Trust for Historic Preservation. He also serves as the chairman of the Foundation for Oklahoma City Public Schools.
 
In his position, Hudson has earned achievements such as the 2004 Silver Plate – Foodservice Operator of the Year Award from International Foodservice Manufacturers Association and 2000 Multi-Unit Foodservice Operators (MUFSO) Golden Chain Award from Nation’s Restaurant News. Most recently, SONIC has also received national recognition from publications such as Forbes, Entrepreneur, QSR and Restaurants & Institutions. He has been a frequent and requested guest on multiple business and financial news channels including Bloomberg, CNBC and FOX News.
 
Recent Stock Transactions by Clifford Hudson
Date Type Shares Traded Price Range
Jan 13, 2016 Disposition (Non Open Market) 76,869 29.58
Jan 13, 2016 Option Execute 127,501 10.15 - 19.30
Dec 15, 2015 Disposition (Non Open Market) 3,400 n/a
Jan 14, 2015 Sell 190,000 31.55 - 31.58
Jan 7, 2015 Disposition (Non Open Market) 112,338 29.72
Jan 7, 2015 Option Execute 135,507 22.24
Jun 30, 2014 Disposition (Non Open Market) 58,990 22.08
Jun 30, 2014 Option Execute 60,078 21.14 - 21.65
Apr 16, 2014 Disposition (Non Open Market) 49,605 20.84
Apr 16, 2014 Option Execute 64,046 14.22
Mar 31, 2014 Sell 100,000 22.64
Mar 25, 2014 Disposition (Non Open Market) 91,585 23.23
Mar 25, 2014 Option Execute 93,500 22.54
Sep 23, 2013 Sell 63,000 18.10
Sep 20, 2013 Sell 107,000 18.42
Sep 19, 2013 Sell 130,000 18.59 - 18.70
Apr 9, 2013 Sell 51,698 12.39
Apr 9, 2013 Disposition (Non Open Market) 676 n/a
Apr 9, 2013 Acquisition (Non Open Market) 676 n/a
Apr 9, 2013 Option Execute 52,374 12.09
Apr 8, 2013 Sell 1,397 12.60
Apr 8, 2013 Option Execute 1,397 12.09
Apr 4, 2013 Sell 22,516 12.60
Apr 4, 2013 Option Execute 22,516 12.09
Jan 14, 2013 Disposition (Non Open Market) 4,257 10.95
Jan 14, 2013 Option Execute 11,881 n/a
Jul 6, 2012 Sell 30,569 10.34
Jul 5, 2012 Sell 29,041 10.33
Jul 3, 2012 Sell 29,041 10.33
Jul 3, 2012 Disposition (Non Open Market) 2,500 n/a
Jul 2, 2012 Sell 28,986 10.35
Jun 20, 2012 Disposition (Non Open Market) 4,800 n/a
Jun 15, 2012 Disposition (Non Open Market) 38,000 n/a
Apr 4, 2012 Disposition (Non Open Market) 25,000 n/a
Jan 14, 2012 Disposition (Non Open Market) 4,294 6.71
Jan 14, 2012 Option Execute 11,880 n/a
Oct 25, 2011 Acquisition (Non Open Market) 122,393 6.89
Mar 18, 2011 Disposition (Non Open Market) 83,181 8.86
Mar 18, 2011 Option Execute 94,845 7.36
Jan 14, 2011 Disposition (Non Open Market) 4,294 10.57
Jan 14, 2011 Option Execute 11,880 n/a
Dec 7, 2010 Disposition (Non Open Market) 6,900 n/a
Nov 11, 2010 Disposition (Non Open Market) 1,608 n/a
Oct 20, 2010 Disposition (Non Open Market) 2,760 n/a
Sep 13, 2010 Disposition (Non Open Market) 17,448 n/a
Apr 20, 2010 Sell 66,700 12.25
Apr 20, 2010 Option Execute 108,489 5.71
Aug 5, 2009 Disposition (Non Open Market) 60,000 n/a
Apr 28, 2009 Disposition (Non Open Market) 41,000 n/a
Mar 26, 2009 Disposition (Non Open Market) 5,200 n/a
Image of Todd Smith
Todd Smith is president and chief marketing officer for Sonic Corp., the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. He leads the marketing function for SONIC, which includes all national marketing, field marketing, media, digital marketing, market research and product innovation, as well as design, development and implementation of customer-facing technology. Smith joined SONIC as vice president of marketing in April 2012.
 
Prior to joining SONIC, Smith served as director of marketing and menu innovation for Wendy’s International. At Wendy’s, Smith led a team responsible for premium and value chicken, salad, wraps and new platform and packaging products and projects. Prior to his time at Wendy’s, Smith worked for Yum! Brands, specifically with KFC, in various brand marketing roles.  
 
Smith has a bachelor of arts in marketing management and advertising communications from Brigham Young University and a master’s degree in integrated marketing communications from Northwestern University. 
 
Smith, his wife and five children reside in Edmond, Okla. 
 
Image of Claudia San Pedro
Claudia San Pedro serves as executive vice president and chief financial officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®.  She is responsible for SONIC’s financial planning practices, as well as the brand’s relationship with lending institutions, shareholders and the financial community. She also leads public relations and external communications for the company.
 
San Pedro joined Sonic in 2006 as treasurer.  She has also served as vice president of investor relations since 2009.  In that role, she directed financial planning, procurement and investment of funds for the organization and formulated investor relations strategy and oversaw communications with the investment community. 
 
Prior to joining SONIC, she served as the director for the Oklahoma Office of State Finance.  Appointed by Governor Brad Henry in 2005, San Pedro was the first female and first Hispanic to serve as director of state finance for Oklahoma.
 
Before joining OSF and the Henry administration, San Pedro served as the assistant director of the Oklahoma State Senate fiscal staff and a staff budget analyst for the senate appropriations subcommittees on education, human services and general government.
 
San Pedro is currently a volunteer board member of the Foundation for Oklahoma City Public Schools and Downtown OKC.
 
San Pedro holds an undergraduate degree from Smith College in Massachusetts and a master’s degree in business administration from the University of Oklahoma.  
 
Born in Mexico City, San Pedro resides in Oklahoma City with her family.
Image of John Budd
John Budd is executive vice president, chief development and strategy officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. He is responsible for the development of enterprise wide strategy, franchise development function (sales, real estate and construction), supply chain, enterprise program management, and the implementation of key technology initiatives and technology support.
 
Budd joined SONIC in 2013 from the Boston Consulting Group, where he served as a partner and managing director. In that role, he gained relevant experience helping restaurant brands create successful management strategies, drive unit growth, implement long-term menu innovation and improve same-store sales and profits. Prior to his work with Boston Consulting Group, he held various domestic and international roles of increasing accountability with General Electric. 
 
Budd earned his bachelor’s degree in economics from the University of Pennsylvania.  He also received his M.B.A. from the Kellogg School of Management at Northwestern University.
 
He serves on the finance committee for the Oklahoma City National Memorial Foundation.
 
Budd and his wife, Rebecca, have two sons, Jackie and Marcus.
 
Image of Harold Ceron
Harold Ceron is president of Sonic Restaurants, Inc. (SRI), Sonic Corp’s division of company-owned drive-ins for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®.  Ceron assumed this position in 2015.  In this role, Ceron is responsible for overseeing all aspects of SRI operations including field marketing, finance, risk management and human resources for SRI drive-ins.  
 
Ceron joined SONIC in July of 2014 as senior vice president of SRI with over 20 years of restaurant industry experience.  Prior to joining SONIC he was with 7 ELEVEN, Inc., where he was previously managing director of Europe and Latin America.  At 7 Eleven, he was responsible for 2,200 franchise locations in Mexico, Norway, Denmark and Sweden while also managing the Middle East Market entry project. Previous to 7 Eleven, Ceron spent 19 years with YUM! Brands holding numerous positions most notably serving as director of global KFC operations where he provided overall leadership and direction for all field business units and restaurant support center functions for 8,900 stores in 115 countries.  
 
Ceron holds an MBA in finance from California State University, Los Angeles where he also received an undergraduate degree in business administration with a minor in economics.
 
Ceron lives in Edmond, Okla. with his wife, Amy, and two children. 
Image of Paige S. Bass
Paige S. Bass is senior vice president and general counsel of Sonic Corp., the parent company for the Oklahoma City-based SONIC®, America’s Drive-In®, a position she assumed in 2014.  Bass leads SONIC’s internal legal department and is responsible for all legal services for Sonic Corp. and its subsidiaries.  She joined SONIC as associate general counsel in April 2004 and was promoted to vice president and general counsel in 2007.
 
Before joining SONIC, Bass was an associate with Crowe & Dunlevy, one of the largest law firms in Oklahoma.  She is involved with several community organizations, serving as a trustee for Westminster School, a board member for Urban League of Greater Oklahoma City and a volunteer for the Oklahoma Foundation for Excellence and Oklahoma Lawyers for Children.  Bass is also a member of the board of visitors for the University of Oklahoma College of Law and was elected to The Fellows of the American Bar Foundation in 2010.  Bass is a graduate of Leadership Oklahoma City Class of XXIX and serves on the board of Leadership Oklahoma City.
 
Bass has a bachelor of science degree in mechanical engineering from Oklahoma State University.  She also graduated, with highest honors, from the University of Oklahoma College of Law, where she served as editor-in-chief of the Oklahoma Law Review, was elected to the Order of the Coif and received numerous awards, including the Nathan Scarritt Prize.   
 
A native of Clinton, Oklahoma, Bass resides in Oklahoma City with her husband, Mike, and their two children. 
 
Image of Craig Miller
Craig Miller is senior vice president and chief information officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®.  In his role, Miller is responsible for the development and execution of the company’s information technology (IT) transformation strategies and services, including all customer, retail and corporate solutions.  
 
Miller joined SONIC in 2010 from Movie Gallery, where he served on the transition team as executive vice president and chief information officer responsible for developing and implementing the global technology strategy.  Prior to Movie Gallery, Miller was senior vice president of information strategy at Bank of America, responsible for implementing innovative business analytics, supporting all corporate and retail functions.  Prior to Bank of America, Miller was director of technology services at Pepsi where he led the development of global technology strategy, managed integration for franchise acquisitions, and implementation of shared services, supporting all corporate divisions.  Earlier in his career, Miller started a software development firm specializing in emerging technologies and large-scale systems development for Fortune-500 companies.
 
Miller holds a master’s degree in systems engineering from Polytechnic University and is a graduate of SUNY Stony Brook with a bachelor’s degree in computer engineering. 
 
Image of Andrew (Drew) Ritger Jr.
Drew Ritger is senior vice president of development for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®.  Ritger was named to his current position in July, 2015. In this role he will be responsible for market planning, franchise sales, area development agreements, design & construction and real estate site selection.
 
Ritger joined SONIC in 1996 as vice president of purchasing and distribution was promoted to vice president of quality assurance in 2001 and added franchise development to his responsibilities in April 2002.  In 2006 he was named as senior vice president of business planning and purchasing.  In 2010, he was promoted to senior vice president of supply chain, development and franchise business planning and in 2012, he was named senior vice president of business analysis and development. Most recently he served as senior vice president of the east region of franchise services.
 
Prior to joining SONIC, Ritger held leadership positions with Fast Food Merchandisers, Inc., HJ Heinz and Ralston Purina.
 
A past member of the National Association of Purchasing Managers, Ritger served on its regional board of directors.  He also served as a board member for the Oregon Grain & Food Association, the Council of Logistics Management and the MS Society of Oklahoma.  He is a graduate of Leadership Oklahoma and is a member of that organization’s alumni association.
 
Ritger holds a bachelor of science degree in agricultural economics from Oklahoma State University.  A native of El Dorado, Ark., Ritger lives in Edmond, Okla., with his three children. 
 
Image of E. Edward Saroch
Eddie Saroch is senior vice president of franchise relations for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®.  In his current role, Saroch oversees all aspects of franchise operations including operations, field services, quality assurance, food safety, equipment & customer satisfaction and is also responsible for all franchise relations for the chain.
 
Saroch has served SONIC in various capacities including: director of operations for Sonic Restaurants, Inc. (SRI), regional vice-president for Sonic Industries (SI), president for SRI, senior vice president of SI - developing markets, and most recently senior vice president of field services.
 
For more than 16 years, Saroch managed multiple operational positions at Hardee's Food Systems prior to joining SONIC.
 
He earned his bachelor's degree in business economics from the University of Missouri at Rolla, Mo.  Saroch is a member of Leadership Oklahoma City, Class XXV.
 
A native of Rolla, Mo., Saroch currently lives in Edmond, Okla., with his wife, Karla.
 
Image of Anita Vanderveer
Anita Vanderveer is senior vice president of people for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®.  She leads the human resources function for SONIC, which includes talent management, recruitment, people development, employee relations, payroll, benefits, compensation, recognition, internal communications, training & education, organizational design and change. Vanderveer joined SONIC as vice president of people in April 2011. 
 
Vanderveer began her career with Pizza Hut/YUM! Brands over 25 years ago in restaurant operations and has served in a variety of human resources executive positions.    She also served as vice president, human resources for Pinnacle Family of Companies based in Dallas, Texas.
 
Vanderveer holds a bachelor’s degree from Mountain State University in organizational leadership and a master’s degree in education, human resource development from the University of Illinois Urbana-Champaign.
 
Balancing career with community involvement, she currently serves on the Oklahoma City Allied Arts Board and on the YWCA of OKC Human Resources Committee. She is also a graduate of Leadership Oklahoma class XVIII.  
 
Originally from Dayton, Ohio, Vanderveer grew up in the Quad Cities.  She and her husband, Gordy, have one daughter and reside in Edmond, Oklahoma.
 

Stock transaction information provided by EDGAR Online. Sonic Corp. makes no representation or warranty with respect to any of the information contained herein, takes no responsibility for supplementing, updating or correcting any such information and shall have no liability with respect to any such information. This listing does not include derivatives, such as stock option grants or shares purchased through an employee stock purchase plan. For recent transactions, including derivative transactions, see our Section 16 SEC filings page.

Stock Quote (NASDAQ: SONC)

Price:
27.11
Change:
- 1.93
Day High:
29.38
Day Low:
27.05
Volume:
1,546,140
4:00 PM ET on Feb 5, 2016
Delayed at least 20 minutes.
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