SONIC Drive-In Gains More Ground in California
Drive towards 300 California Locations Continues with Development
Agreement for 10 New Drive-Ins in the Los Angeles Market
OKLAHOMA CITY--(BUSINESS WIRE)--
For the second time in recent months, SONIC®
Drive-In (NASDAQ:SONC) today announced expansion plans for the state
of California with a franchise agreement slated to bring 10 new
drive-ins to the Los Angeles market in the next seven years. The
nation's largest chain of drive-in restaurants has signed an agreement
with franchise partner Coast to Coast Commercial, LLC to develop these
locations. In addition, SONIC is seeking multiple franchise partners in
Southern, Central and Northern California as part of a plan for as many
as 300 drive-ins in the state by 2020.
The 10 drive-ins will span numerous areas of Los Angeles, with emphasis
on Northern Los Angeles County including the Santa Clarita and San
Fernando Valleys along with communities near the 210 Corridor. The first
two drive-ins are planned to open August 2015. When all the drive-ins
are opened, the agreement is expected to result in approximately 500 new
jobs, including SONIC's iconic skating Carhops.
"Coast to Coast has been a valuable franchisee in the Southern
California market since 2007, and their commitment for new locations in
an area with such high consumer demand for our brand is further progress
toward our goal of 300 California locations by 2020," said Bob Franke,
senior vice president of franchise sales and international development
for Sonic. "Franchisees have many different restaurant concept options,
but the SONIC Drive-In experience offers something special. The
light-hearted, family-friendly atmosphere with menu items available only
at SONIC and the sense of humor reinforced by our national Two Guys
advertising are unique, all equating to a brand that Californians are
Coast to Coast Commercial, LLC currently owns and operates six other
SONIC Drive-Ins in Southern California and is led by chief executive
officer Rick Wesselink, a native Southern Californian and residential
and commercial real estate developer.
"Every year SONIC steps up its game, from its innovative new products
and strong marketing to unparalleled franchisee support and ongoing
guidance," said Clinton Wesselink of Coast to Coast Commercial, LLC.
"Beyond that, SONIC is dynamic where other concepts seem outdated, and
we are excited for the future development SONIC and Coast to Coast will
bring to the Los Angeles area."
In June 2013, SONIC Drive-In announced a franchise agreement to open 15
new SONIC Drive-Ins in Southern California in the next six years, with
five new drive-ins in San Diego County and 10 new drive-ins in the
greater West Riverside County area. Today's announcement brings the
signed Southern California additions to 25.
SONIC's unique menu, friendly Carhops and over one million drink
combinations make it among the most differentiated concepts in the
restaurant industry. SONIC continues its transition from a regional
powerhouse to a national brand, and current national expansion means
that franchise opportunities are still available. Individuals interested
in pursuing a SONIC franchise are encouraged to visit SonicFranchises.com
for more information.
About SONIC, America's Drive-In
SONIC®, America's Drive-In®, is the nation's largest chain of drive-in
restaurants with more than 3,500 drive-ins serving approximately 3
million customers every day. Over the past 60 years, SONIC has delighted
guests with signature menu items, more than 1 million drink
combinations, friendly service by iconic Carhops and ongoing support of
education through its award-winning Limeades for Learning® program.
SONIC received top honors as America's "#1 burger quick service
restaurant" in the 2013 Temkin Experience Ratings report. For more
information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit sonicdrivein.com.
Customers can also connect with SONIC at facebook.com/sonicdrivein or
Cohn & Wolfe
Madison LaRoche, 512-542-2842
Source: SONIC Drive-In
News Provided by Acquire Media
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