Christina Bell Vaughan Appointed President of
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Vaughan is a 15-year veteran of SONIC, joining the company in 2002 in
field marketing. After spending a number of years in the
field working on both the marketing and operations, Vaughan was
appointed vice president of market strategies in 2012. In that role, she
led the company's 20/20 Drive-In initiative to convert SONIC's
3,500-unit system to new point-of-sale and proprietary
point-of-personalized service (POPS) technology. Most recently serving
as vice president of franchise operations, Vaughan was responsible for
leading, building and maintaining franchisee relationships in the
central region of the
In her role as president of SRI, Vaughan will oversee operations,
facilities, field marketing and risk management for all company-owned
drive-ins. She also will serve on the executive committee of the
"Christina is a common-sense-driven executive leader who has delivered in every position she has held with our company," said Hudson. "She is a smart strategist, and I am delighted to see her move into such a critical position with our company. Her experience working with franchisees will pay dividends as she moves to manage our owned operations, side by side with franchise owners."
Vaughan, originally from
About SONIC, America's Drive-In
SONIC, America's Drive-In is the nation's largest drive-in restaurant
chain serving approximately 3 million customers every day. More than 90
percent of SONIC's 3,500 drive-in locations are owned and operated by
local business men and women. For 64 years, SONIC has delighted guests
with signature menu items, 1.3 million drink combinations and friendly
service by iconic Carhops. Since the 2009 launch of SONIC's Limeades for
Learning campaign in partnership with
SONC-F
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Vice President of
Public Relations
Source:
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