Guests to "Transform Your Summer" with refreshing Slush lineup and
OKLAHOMA CITY--(BUSINESS WIRE)--
Drive-In (NASDAQ: SONC) is teaming up with Paramount Pictures and
the upcoming June 21 theatrical release of Transformers: The Last
Knight, directed by Michael Bay, to deliver a new lineup of
icy Slushes and a chance to win thousands of prizes with the SONIC
"Transform Your Summer" Sweepstakes.
This Smart News Release features multimedia. View the full release here:
SONIC Welcomes Trio of Slushes in Tie-in Campaign with New Movie, Transformers: The Last Knight, Directed by Michael Bay (Photo: Business Wire)
SONIC's Transformers: The Last Knight Slushes come in a series of
unique flavors representing three of the film's most popular characters
inspired by Hasbro's iconic toy line: Optimus Prime®, Bumblebee™ and
Megatron®. The Optimus Prime® Slush combines cherry Slush topped with a
flavorful layer of blue raspberry. Bumblebee™ Slush starts with orange
Slush and a layer of grape flavor. Megatron® Slush is a base of sweet,
classic clear Slush topped with a layer of icy grape flavor. To
activate, fans just stir the concoction to create a refreshingly
one-of-a-kind, icy flavor adventure.
"Partnering with Paramount Pictures and the new Transformers: The
Last Knight movie provides a vertical integration opportunity with
one of the most-loved movie franchises ever and allows us to play off
our strength in frozen beverages," said Lori Abou Habib, vice president
of national marketing for SONIC. "The three Slush flavor combinations
have refreshing flavor profiles that can't be replicated anywhere else,
something our guests expect from SONIC, are served in a movie-themed
clear cup to show off the color-changing process."
Starting May 29, guests can also participate in the "Transform Your
Summer" Sweepstakes by visiting sonicdrivein.com/transformersmovie
and entering the unique sticker code delivered with their SONIC order at
for a chance to win. Prizes include Chevy Camaros, trips to Los Angeles,
movie tickets, My SONIC gift cards and more.
"This national promotion from SONIC with their themed menu items, and
great movie related prizes is a perfect kick off to the Summer
excitement around the new film," said LeeAnne Stables, president of
worldwide marketing partnerships for Paramount Pictures. "The creative
advertising they launched with hilarious custom television, digital and
radio spots deliver an impressive, integrated campaign that SONIC and
Transformers fans will enjoy."
SONIC Transformer: The Last Knight Slushes are only available for
a limited time, so hurry to the nearest drive-in to "Transform Your
NO PURCHASE NECESSARY. A purchase will not increase your chances of
winning. Begins 5/29/2017 at 12 noon ET and ends 7/23/2017 at 11:59 PM
ET. Open only to eligible legal 50 U.S./D.C. residents. Must be 18 years
or older to enter. Subject to Official Rules. For Official Rules, incld.
how to enter without a purchase, visit www.sonicdrivein.com/transformersmovie.
Sticker codes available only while supplies last. Void where prohibited.
Sponsor: Sonic Industries Services Inc. Chevy and Camaro are registered
trademarks of GM. GM is not a sponsor of or affiliated with this
promotion. TM & ©2017 June America's Drive-In Brand Properties LLC ©2017
Par. Pics. ©2017 Hasbro. TRANSFORMERS, "Transform Your Summer" and all
related characters are trademarks of Hasbro. All rights reserved. Hasbro
is not a sponsor of this promotion.
SONIC, America's Drive-In is the nation's largest drive-in restaurant
chain serving approximately 3 million customers every day. More than 90
percent of SONIC's 3,500 drive-in locations are owned and operated by
local business men and women. For 64 years, SONIC has delighted guests
with signature menu items, 1.3 million drink combinations and friendly
service by iconic Carhops. Since the 2009 launch of SONIC's Limeades for
Learning® campaign in partnership with DonorsChoose.org,
SONIC has donated $7.4 million to public school teachers' classrooms
nationwide to fund essential learning materials and innovative teaching
resources to inspire creativity and learning in their students. To learn
more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com
and please visit or follow us on Facebook and Twitter.
To learn about SONIC's Limeades for Learning initiative, please visit LimeadesforLearning.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a
leading content company with prominent and respected film, television
and digital entertainment brands. Paramount controls a collection of
some of the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Television, Paramount
Vantage, Paramount Classics, Insurge Pictures, MTV Films, and
Nickelodeon Movies. PPC operations also include Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170530005461/en/
for SONIC Drive-In
Rebeka Mora, 512-542-2804
Source: SONIC Drive-In
News Provided by Acquire Media